![the power hour power hour the power hour power hour](https://businessblog.o2.co.uk/wp-content/uploads/2014/10/Power-Hour-Inspiration.jpg)
We will start doing freight and will be completely ready to go passenger,” Judge told Simple Flying. Until then, we plan to do freight because the freight market is in huge demand. “The number one factor is being able to lock in four aircraft - Power by the Hour - and be fully ready to go passenger when the market is there. Speaking exclusively to Simple Flying at our recent webinar, flypop CEO Nino Singh Judge emphasized how PBH has been integral to his airline as it prepares for its launch. The business can experiment with different fields before concluding on what’s right for them. This aspect gives the operator the freedom to take its time when planning its launch. If they wait until demand grows again to sign an agreement, they may have to pay a much higher rate. Notably, emerging airlines have managed to confirm the price of the exact aircraft they want at an attractive rate.
![the power hour power hour the power hour power hour](https://upload.wikimedia.org/wikipedia/en/0/0a/Jimmy_Timmy_Power_Hour.png)
Importantly, airlines avoid the rent of the actual aircraft, turning this factor from a fixed to variable cost. Lessors can avoid the cost of storage and repossession of unused aircraft, while carriers just have to cover day-to-day maintenance, insurance, and storage fees.
![the power hour power hour the power hour power hour](https://i.ytimg.com/vi/2_ckvSxOyVY/maxresdefault.jpg)
IBA Aero notes that a PBH lease can offer a viable short-term solution for both the lessor and airline. Altogether, with it being hard to navigate passenger activity, airlines need to find a way to hold aircraft amid low/no returns on ticket sales. Thus, with this changing environment, lessors and airlines have been looking to agree on terms that are more suited to the new world. The demand for aircraft has fluctuated heavily over the last year, with thousands of planes grounded, returned, canceled, and retired. Today, the phrase more often refers to users only paying for their products when they are in action. The term Power by the Hour in industry terms traces its routes back to the 1960s when Rolls-Royce began leasing engines by the hour to carriers. In particular, these deals are helping new low-cost carriers launch more efficiently in the new era. One of the patterns that have emerged that have been advantageous for some operators is the rise of Power by the Hour (PBH) agreements. While the situation has been devastating for certain airlines, other carriers have benefited. The conditions of the pandemic have rocked aviation trends from top to bottom.